Workshop of the British Association for Applied Linguistics (BAAL)

Health & Science Communication Special Interest Group (HSC SIG)

“Mixing it up: Multi-methods, media and modalities”


 Wednesday 21st November 2018

Hosted by the School of Education, Communication & Society, King’s College London

Register here: Eventbrite registration page

Provisional program: HSC workshop provisional program

Information about travel and accommodation: Travel and accommodation info

Confirmed Keynote Speakers

  • Dr Gabriella Rundblad, King’s College London
  • Professor Jeff Bezemer, UCL Institute of Education


With the recent surge in use of technology and apps for personal health monitoring, researchers working on health and science communication have seized opportunities to explore new forms of digital and algorithmic data.  This is no surprise; communication scholars have always kept up with changes in the ways that public and professionals communicate, updating methods and designing projects to accommodate images, videos, online forums, social media and so on. Through these data, the study of health and science communication reaches so much further than the spoken or written language that we use.  While bringing together multiple methods or exploring multimodal data poses certain challenges, there is also strength in variety, offering insights that could not be found through explorations of text alone.

The aim of this workshop is to highlight the multiple and varied methods of research that are currently being used by researchers in health and science communication. There will be papers that analyse multimodal data, that adopt mixed methods approaches, that draw on several data sets or that are innovative in the methods they employ. We hope to bring together researchers from applied linguistics, medical sociology, media studies and social psychology with the intention of exploring how variety in methods can help shed new light on issues in health and science communication.


  • Standard (non-BAAL members) £50
  • Standard (BAAL members) £45
  • Student (non-BAAL members) £35
  • Concessionary fee (BAAL students or unwaged BAAL members) – £30

Registration will close on Wednesday 14th November 2018.

*Fees are payable through Eventbrite and include registration, tea/coffee and sandwich lunch; what is not included is the small fee charged by Eventbrite.

Evening event

This year, after the workshop, the Health Communication Lab at King’s College London will be hosting an informal drinks and networking event.  The event will run from 5:30pm and should finish around 7:30pm, it is free of charge and will also be held in the Franklin-Wilkins Building.  If you would like to attend, please select the option when you purchase your ticket through Eventbrite.


Please contact the workshop organiser, Olivia Knapton, with any queries: olivia.knapton@kcl.ac.uk